Everything a sales organization needs to level up.
Everything I build is sales-related: AI call review, CRM automation, review management, AI knowledgebases, and the custom software that fills the gaps no off-the-shelf product covers.
AI Call Review & Coaching
Next-level AI that reviews every sales call against your top-performer playbook — talk ratio, discovery depth, objection handling, next-step clarity — and delivers targeted coaching within the hour.
- Every call scored & summarized
- Top-performer benchmarking
- Bottom 3 always identified
- Coaching plans auto-generated
Zoho CRM Implementation & Automation
Deep Zoho expertise — full architecture of Zoho CRM and the Zoho One suite, configured for how your team actually sells, then automated end to end.
- Zoho CRM, CRM Plus, Zoho One
- Custom modules & layouts
- Lead routing by capacity
- Sandbox-first rollout
Review Management
AI that requests, generates, monitors, and replies to reviews across Google, Facebook, Yelp, and industry sites — so your reputation compounds while your reps sell.
- Automated review requests
- On-brand AI responses
- Sentiment routing
- One dashboard, every site
AI Knowledgebase
A custom AI trained on your SOPs, documents, and process libraries. Reps get instant, accurate answers without hunting through folders — embedded right inside your CRM.
- Trained on your SOPs
- Instant answers for reps
- RAG on your documents
- Embedded in your CRM
Sales Automation
Workflows, blueprints, and AI orchestration that remove busywork and enforce the discipline pipelines need to convert.
- Lead assignment & routing
- Cadence & follow-up logic
- Approval workflows
- Deluge scripting
Custom AI for Sales
Custom-trained models and AI agents built on your data and your sales motion — lead qualification, outreach generation, forecasting, and next-best-action scoring.
- Lead qualification
- Outreach generation
- Forecast & deal scoring
- Next-best-action scoring
Custom Software for Sales Orgs
When off-the-shelf isn't enough — bespoke tools, customer portals, and dashboards built around problems no product covers. Modern stack, full code ownership.
- React, TypeScript, Node
- Customer & partner portals
- Internal admin tools
- Full code ownership
Integrations & APIs
Connect your CRM to the rest of your stack. Phone systems, marketing platforms, billing, fulfillment — anything with an API.
- Bidirectional sync
- Webhook orchestration
- Custom REST APIs
- Middleware where needed
Reporting & BI
Dashboards that surface what actually moves revenue — pipeline velocity, source ROI, rep performance, forecast accuracy.
- Zoho Analytics
- Custom dashboards
- Executive reporting
- Data warehouse integration
Migration & Data
Move off Salesforce, HubSpot, or legacy CRMs without losing history or breaking trust in the data.
- Deduplication & normalization
- Historical preservation
- Phased cutover
- Training & enablement
Performance Optimization
Inherited a slow, broken CRM instance? I audit, untangle, and rebuild it into a system your team will actually use.
- Audit & teardown
- Workflow simplification
- Schema cleanup
- Adoption recovery
Fractional Sales Ops Leadership
Senior sales-operations and engineering leadership for organizations that need operator-level thinking without a full-time hire.
- Tech roadmap
- Vendor evaluation
- Hiring support
- Architecture review
See one that fits? Let's talk.
Drop your name, email, and one line on what you need. I'll reply personally with a real next step.
Or use the full project form